Infinite Swappabilities

There are many knock-offs of the PopSockets phone grip, but only one can be swapped endlessly to match your mood, style or day.
How many different ways can you tell a visual story about these little circular phenomenons?
The answer is ∞.

PopWallet+

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My Role

Art Director leading the visual direction across PopSockets, shaping how the product shows up across brand, content, and campaigns. Focused on elevating a simple functional object into something more expressive and lifestyle-driven. Bringing together design, utility, and technology to create work that felt both practical and visually compelling. Directed visual design across touchpoints, from product storytelling to social and digital, helping position PopSockets as more than an accessory, but part of how people express themselves.