I’m Swapnil, you can call me Swap.

I’m a Freelance Creative Director / ACD Art working at the intersection of campaigns, culture, storytelling and emerging creative tools.

Over the past decade I’ve led work for brands like McDonald’s, Lexus, Jameson, Absolut, and Lyft. My focus is on building ideas that reach audiences in more thoughtful ways. I’ve been an early adopter of AI in the creative process, using tools like Midjourney, Adobe, Runway, Figma and ChatGPT to explore new ways of developing and producing work.

I directed McDonald's first AI-led campaign in the US, Sweet Connections, a multi-market effort spanning six Asian American language communities that earned a Shorty Award. For Lexus, I led multicultural work targeting the Asian American consumer and helped produce some of the first AI-generated digital banner executions for the brand.

Alongside client work, I built Luminous Tea from the ground up, spanning identity, product, e-commerce, and a physical teahouse. It’s been a way to explore how creative thinking extends beyond campaigns into something people can experience in the real world.

I've led teams across social, digital, OOH, and integrated campaigns, shaping work from concept through production. A lot of what drives my creative instinct comes from lived experience. I've lived in over nine countries, and that kind of cultural exposure changes how you see a brief, who you think about when you're building an idea, and what actually resonates with people.

Check out my Linkedin

Email me at swapnil208@gmail.com