Absolut Juice Summer

As the summer of 2020 was strange and not what people were expecting,
We wanted to create something more colorful, joyful and fun in just a backyard where most of us were spending the summer.
To keep it simple we leaned into the idea of “You Bring The Soda, We Got The Juice.”
Thats all you need to make yourself a refreshing drink right at home.

Social Videos

Recipe Videos

My Role:

Associate Creative Director: Initial concepts, storyboarding the videos and designing the supers, overseeing the production, editing, and animations.
Also designed static banner ads for media buys based on this campaign.