Gen AI
My approach to AI is not as a shortcut, but as a creative medium that expands how ideas are visualized, directed, and brought to life. My process blends traditional creative direction with generative tools, treating prompts as art direction, iterations as exploration, and post-production as the final layer of craft.
From concepting and visual development to production-ready assets, the focus is on using AI in a way that still feels intentional, on brand, and human.
Swap the Creative - White Lotus style title Sequence
A cinematic title sequence built using Runway, and Adobe After Effects, exploring brands and products what i’ve worked on as symbolic, artistic compositions. Blending indulgence, ritual, status, and modern life into a single continuous visual narrative in the White Lotus opening sequence style.
My Creative Process
Start with an idea: Everything begins with a point of view. In this case, a title sequence that explores different facets of modern culture through brands. The structure comes first, then the visuals.
Treat AI like part of the craft: Prompts are just another way to direct. Composition, lighting, texture, movement. Each output gets refined until it feels consistent and intentional.
Build a system, not just visuals The goal is never a single image or clip. It’s how everything connects. Camera movement, tone, pacing. Each piece has to live in the same world.
Shape it in the edit: The real work happens after generation. Shaping timing, smoothing transitions, and finding the right rhythm so it feels cohesive from start to finish.
Lexus
