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Rebrand for Craigslist to create something new, better, and more effective.
Story:
Craigslist started as an email distribution list to friends and soon gained popularity and became web based within one year. They believed in simplicity and in the idea that we are here for the people and by the people. They wanted to create a peaceful community online where people are not discriminated or judged and that that there is something for everyone, somewhere for everyone and someone for everyone out there. Because the site has remained monochromatic since its creation, a used of a color wheel enhances the users journey to separate the multiple categories with color recognition and lets viewers know the activity of each category per day.