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Create a platform for 7-eleven that delivers a value proposition to the Millennial demographic and a communication plan to promote the platform.
Goals: Break the stale perception Millennials have of the well-known 7-Eleven and create cohesion through out all the stores.
Insight: Millennials do not plan and are open to what is new therefore they maximize on the “everyday moments”
Idea: The everyday is your road trip.
Execution: To enhance the everyday road trip of the everyday millennial, 7 eleven will customize each store according to it’s neighborhood by offering local specialties.